We’ve been called sassy, and we’re fine with that as long as people understand that it’s layered on top of seriousness. I would say we are smart, and funny, and unexpected. H ow would you describe the mission statement for Merriam-Webster’s social presence? Schneider and I recently spoke on the phone to talk social media missions, strange DM requests, and the heated debate of whether or not a hot dog is a sandwich. A big reason why is chief digital officer Lisa Schneider and her team.
Merriam-Webster has taken on the task of making people care about words again, and it’s working. The rise in popularity came when the Trump campaign tried to convince the public that “alternative fact” and “unpresidented” were legitimate words and phrases, but Merriam-Webster wasn’t having it. Or maybe you took notice during the 2016 election, when the dictionary not only became relevant, but edgy and funny, all because of its digital presence. If you follow Merriam-Webster on Twitter, you may be a language nerd like me. Every month, social media editor Tallie Gabriel will talk with the people behind the most creative, notable, and successful social media accounts.
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